Program Descriptions
         
 
Marketing Management Department Programs
  1. Marketing Management Degree
  2. Marketing Management Diploma
  3. Entrepreneurship Certificate
  4. Marketing Specialist Certificate
  5. Sales Professional Certificate
  6. Small Business Management Associate Certificate
  7. Small Business Marketing Manager Certificate
  8. Visual Merchandising Associate Certificate


Marketing Management Degree
The Marketing Management program prepares students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Program graduates receive a Marketing Management Associate of Applied Science degree. This program is offered by the Marketing Management (MKT) department.

Availibility
Students are accepted every quarter based on course and space availability. This program offers day, evening and online classes at the Oakwood and Forsyth Campuses.
Requirements
  • Applicant must be at least 16 years of age.

  • High school diploma or GED is required prior to admission.
    Official transcripts or GED scores must be submitted from all colleges and/or high schools attended for credit.

  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    General Core CoursesCredit
    Hours
    Textbooks
    ECO 1101Principles Of Economics5View
    ENG 1101Composition And Rhetoric5View
    MAT 1101Mathematical Modeling5View
          - OR -
    MAT 1100Quantitative Skills And Reason(6)View
          - OR -
    MAT 1111College Algebra(5)View
          - OR -
    MAT 1127Introduction To Statistics(5)View
    XXX XXXDegree Level English/Humanities/Fine Arts5
    XXX XXXDegree Level General Core Electives5
    XXX XXXDegree Level Social/Behavioral Sciences5
    Occupational CoursesCredit
    Hours
    Textbooks
    ACC 2155Legal Environment Of Business5View
          - OR -
    MKT 103Business Law(5)View
    MKT 100Introduction To Marketing5View
    MKT 101Principles Of Management5View
          - OR -
    MSD 100Management Principles(5)View
    MKT 106Fundamentals Of Selling5View
    SCT 100Introduction To Computers3View
    XXX XXXTechnical Electives12
    And completion of specialization in one of the following areas:Credit
    Hours
    Textbooks
    Marketing Administration
    ACC 1101Principles Of Accounting I6View
    MKT 108Advertising4View
    MKT 109Visual Merchandising4View
          - OR -
    MKT 232Advanced Sales(4)View
    MKT 110Entrepreneurship8View
    MKT 122Buying & Merchandise Mgmt5View
          - OR -
    MKT 228Advanced Marketing(5)View
    MKT 130Marketing OBI I3View
    MKT 131Marketing OBI II3View
    XXX XXXElective12
    Credit Hours Required For Graduation98
     
     




    Marketing Management Diploma
    The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Program graduates receive a Marketing Management Diploma. This program is offered by the Marketing Management (MKT) department.

    Availibility
    Students are accepted every quarter based on course and space availability. This program offers day, evening and online classes at the Oakwood and Forsyth Campuses.
    Requirements
  • Applicant must be at least 16 years of age.

  • High school diploma or GED is required prior to admission.
    Official transcripts or GED scores must be submitted from all colleges and/or high schools attended for credit.

  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    General Core CoursesCredit
    Hours
    Textbooks
    EMP 1000Interpersonal Rel/Prof. Dev.3View
    ENG 1010Fundamentals Of English I5View
    ENG 1012Fundamentals Of English II5View
    MAT 1011Business Math5View
    Occupational CoursesCredit
    Hours
    Textbooks
    MKT 100Introduction To Marketing5View
    MKT 101Principles Of Management5View
          - OR -
    MSD 100Management Principles(5)View
    MKT 103Business Law5View
    MKT 104Principles Of Economics5View
          - OR -
    MSD 112Intro To Business & Economics(5)View
    MKT 106Fundamentals Of Selling5View
    SCT 100Introduction To Computers3View
    And completion of specialization in one of the following areas:Credit
    Hours
    Textbooks
    Marketing Administration
    ACC 1101Principles Of Accounting I6View
    MKT 108Advertising4View
    MKT 109Visual Merchandising4View
          - OR -
    MKT 232Advanced Sales(4)View
    MKT 110Entrepreneurship8View
    MKT 122Buying & Merchandise Mgmt5View
          - OR -
    MKT 228Advanced Marketing(5)View
    MKT 130Marketing OBI I3View
    MKT 131Marketing OBI II3View
    XXX XXXElective(s)6
    Credit Hours Required For Graduation85
     
     




    Entrepreneurship Certificate
    This program generally prepares invididuals to perform development, marketing and management functions associated with owning and operating a business. Program graduates will receive an Entrepreneurship certificate of credit. This program is offered by the Marketing Management (MKT) department.

    Availibility
    Students are accepted every quarter based on course and space availability. This program offers day, evening and online classes at the Oakwood, Forsyth and Winder-Barrow Campuses.
    Requirements
  • Applicant must be at least 16 years of age.

  • High school diploma or GED is required prior to admission.
    Official transcripts or GED scores must be submitted from all colleges and/or high schools attended for credit.

  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    Occupational CoursesCredit
    Hours
    Textbooks
    MKT 101Principles Of Management5View
    MKT 103Business Law5View
    MKT 110Entrepreneurship8View
    Credit Hours Required For Graduation18
     
     




    Marketing Specialist Certificate
    This program generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. This program is offered by the Marketing Management (MKT) department.

    Availibility
    This program offers day, evening and online classes at the Oakwood and Forsyth Campuses.
    Requirements
  • Applicant must be at least 16 years of age.

  • High school diploma or GED is required prior to admission.
    Official transcripts or GED scores must be submitted from all colleges and/or high schools attended for credit.

  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    General Core CoursesCredit
    Hours
    Textbooks
    MKT 100Introduction To Marketing5View
    MKT 106Fundamentals Of Selling5View
    MKT 108Advertising4View
    XXX XXXElectives5
    Credit Hours Required For Graduation19
     
     




    Sales Professional Certificate
    The Sales Professional Certificate of Credit program provides students with the skills needed to obtain an entry level position as a sales representative and/or sales manager. Students will learn selling strategies and techniques as well as sales management and leadership skills. Program graduates will receive a Sales Professional Technical Certificate of Credit. This program is offered by the Marketing Management (MKT) department.

    Availibility
    Students are accepted every quarter based on course and space availability. This program offers day, evening and online classes at the Oakwood and Forsyth Campuses.
    Requirements
  • Applicant must be at least 16 years of age.


  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    Occupational CoursesCredit
    Hours
    Textbooks
    MKT 101Principles Of Management5View
    MKT 103Business Law5View
    MKT 106Fundamentals Of Selling5View
    MKT 108Advertising4View
    MKT 122Buying & Merchandise Mgmt5View
    Credit Hours Required For Graduation24
     
     




    Small Business Management Associate Certificate
    This program prepares individuals to develop and manage independent small businesses. This program is offered by the Marketing Management (MKT) department.

    Availibility
    Students are accepted every quarter based on course and space availability. This program offers day, evening and online classes at the Oakwood, Forsyth and Dawson Campuses.
    Requirements
  • Applicant must be at least 16 years of age.

  • High school diploma or GED is required prior to admission.
    Official transcripts or GED scores must be submitted from all colleges and/or high schools attended for credit.

  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    Occupational CoursesCredit
    Hours
    Textbooks
    MKT 101Principles Of Management5View
    MKT 123Small Business Management5View
    MSD 102Legal Environment/Supervisors5View
    SCT 100Introduction To Computers3View
    Credit Hours Required For Graduation18
     
     




    Small Business Marketing Manager Certificate
    The program prepares individuals to develop and manage independent small businesses. Includes instruction in business administration; small business operations, business law and regulations. This program is offered by the Marketing Management (MKT) department.

    Availibility
    Students are accepted every quarter based on course and space availability. This program offers day, evening and online classes at the Oakwood and Forsyth Campuses.
    Requirements
  • Applicant must be at least 16 years of age.

  • High school diploma or GED is required prior to admission.
    Official transcripts or GED scores must be submitted from all colleges and/or high schools attended for credit.

  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    Occupational CoursesCredit
    Hours
    Textbooks
    MKT 100Introduction To Marketing5View
    MKT 103Business Law5View
    MKT 106Fundamentals Of Selling5View
    MKT 108Advertising4View
    MKT 123Small Business Management5View
    XXX XXXElective8
    Credit Hours Required For Graduation32
     
     




    Visual Merchandising Associate Certificate
    The Visual Merchandising Associate Certificate of Credit program provides the student with business fundamentals and design techniques used in the current retail market. Students learn how to use the principles and elements of design to create professional displays. Merchandising techniques along with marketing business skills prepare graduates to work in retail and tradeshow settings. Technical courses apply to the degree or diploma program in marketing management. Program graduates receive a Visual Merchandising Associate Certificiate of Credit. This program is offered by the Marketing Management (MKT) department.

    Availibility
    Students are accepted every quarter based on course an space availability. This program offers day, evening and online classes at the Oakwood and Forsyth Campuses.
    Requirements
  • Applicant must be at least 16 years of age.


  • Take the ASSET placement test or submit SAT, ACT, CPE or COMPASS test scores.
    All tests must have been taken within five (5) years of application for admission.



  • Curriculum
    Occupational CoursesCredit
    Hours
    Textbooks
    MKT 100Introduction To Marketing5View
    MKT 103Business Law5View
    MKT 106Fundamentals Of Selling5View
    MKT 109Visual Merchandising4View
    XXX XXXElectives5
    Credit Hours Required For Graduation24