Position Yourself for Sales Leadership Success
This Sales Manager Training program prepares you to excel in leadership roles by equipping you with the skills needed to build high‑performing teams, design repeatable selling systems, and use data to forecast revenue and identify performance gaps. You will learn how successful sales managers drive consistent results through structure, accountability, and strategic decision‑making.
Throughout this sales training program, you will develop management‑level expertise in recruiting and onboarding, performance coaching, compensation and motivation, CRM and pipeline optimization, customer relationship strategy, forecasting, and KPI management. Learning is reinforced through real‑world case studies, role‑play exercises, simulations, and applied assignments.
This sales course culminates in a capstone sales strategy presentation, where you will demonstrate your ability to lead a sales organization with confidence and clarity. By the end of the course, you will be prepared to pursue leadership roles such as sales manager, business development manager, account executive, or sales director.
Job Outlook for Sales Managers
According to the U.S. Bureau of Labor Statistics (BLS), the demand for talent in sales occupations is projected to remain strong, with approximately 1.8 million job openings each year through 2034, largely due to the need to replace workers who permanently leave these occupations.
Sales managers show an even more positive outlook. The BLS reports that the median annual salary for sales managers was $138,060 in May 2024, the most recent data available. Employment of sales managers is projected to add 49,000 openings each year over the decade (2024-34), driven primarily by workforce turnover as individuals transition to other roles or exit the labor force, including through retirement.
Sales Manager FAQs
What is a sales manager? What does a sales manager do?
A sales manager is responsible for leading a team of sales representatives to achieve business goals. They oversee the sales process, set targets, and develop strategies to improve sales. A sales manager is responsible for recruiting, training, and motivating sales representatives to ensure they meet or exceed their sales targets. They also collaborate with other departments to ensure a seamless customer experience. In addition, a sales manager analyzes sales data to identify trends and growth opportunities.
Does this course prepare you for a certification?
No. However, this sales manager course does provide you with a certificate of completion.
How long does it take to complete this course?
After you register, you will receive 6 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.
Course Objectives
- Build and manage a high-performing sales team through recruiting, onboarding, training, coaching, and motivation systems
- Design repeatable sales processes and measurable pipelines using CRM discipline, automation tools, and funnel management
- Coach sales execution at scale—communication, negotiation, objection handling, presentations, and closing behaviors
- Analyze KPIs, forecast revenue, and create performance improvement plans using data-driven sales management
- Produce and present a comprehensive sales strategy (team structure, lead gen, funnel/forecasting, compensation plan) through a capstone project and final exam
Prerequisites and Requirements
No prior experience is required. Basic computer literacy, basic business communication, and comfort using email plus web-based tools.
Instructors
Sean Smiley
Sean Smiley is a sales and sales leadership veteran with 35+ years of experience building teams and scaling revenue across multiple industries. As a former VP of North American Sales for a multibillion-dollar electronics manufacturer, he grew his division from $85 million to nearly $500 million in four years. He later founded and scaled his own audio-visual company to $5 million and helped multiple European manufacturers successfully expand into the U.S. market. His background brings learners practical, real-world expertise across prospecting, pipeline discipline, negotiation, closing, and performance management—the exact skills emphasized throughout the Sales Representative Mastery program.
Registration and Enrollment
This course is 100% online. Start any time.
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Sales Manager
